Alexandre Sarr, Sabrina Carpenter Headline Versace's Biggie Campaign
Italian luxury fashion company Versace recently introduced the new generation of young talents representing the Biggies community—NBA basketball player Alexandre Sarr and Grammy-nominated global superstar Sabrina Carpenter.
According to the brand, 18-year-old Sarr and 25-year-old Carpenter were chosen by Versace for their depth of personality and determination, qualities that have seen them achieve their goals as rising stars in their respective fields.
"Biggies are for anyone who wants to give and take a bit more from life," says Sarr.
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The "Biggie sunglasses" refer to the iconic Versace sunglasses associated with the late American rapper The Notorious B.I.G., also known as Biggie Smalls. These sunglasse—characterized by their bold, oversized frames and rich design, often incorporating the Medusa head emblem, a signature of the Versace brand—became popular due to rapper's influence and his wearing of them in the 1990s, particularly in music videos like "Big Poppa." This association with luxury and swagger has made the sunglasses an enduring fashion symbol.
"From Notorious B.I.G. to the extraordinary talent of today, the Biggie community are rebels, groundbreakers, and champions of the true Versace spirit,” says Donatella Versace, artistic director of the Versace Group.
"Biggies are for anyone who wants to give and take a bit more from life," says Sarr.
American singer and songwriter Sabrina Carpenter
"To wear Biggie sunglasses is to welcome the unexpected," reads the brand's press material. "To celebrate individuality but know that it takes a community to truly break new ground and to stand in a heritage of tastemakers who have chosen Biggies to express themselves. To make a personal statement of fearlessness and self-expression, amplified through the golden Medusa and iconic lenses of Biggies."
London-based photographer Rosie Marks captures Sarr and Carpenter in new Biggie styles, highlighting their individuality and dreams through bold sunglasses.
In the Philippines, Versace is exclusively distributed by Stores Specialists, Inc., and is located at The Mall | NUSTAR Cebu and Greenbelt 4.
