Swatch Is Releasing Six (Very Affordable) James Bond Watches

Ahead of the April release of 'No Time to Die', Swatch has created a sextet of timepieces that pay homage to James Bond films, starting with 'Dr No.'

James Bond's watches—like his cars—are the eternal subject of nerdery, fandom, and collector obsession. They're laden with gadgets that save his life, but they don't skimp on the looks. Since Goldeneye, 007 has had his watches provided by Omega, which has led to a vast range of limited edition tie-ins for us mere mortals, which vary on a spectrum from "stealth-luxe" to "extremely kitsch". The latest is a jolly fine piece of kit that marries classic British military influences with Seventies style, all on the template of Omega's thoroughly modern Seamaster 300M diver.

But what if you're looking for something a bit more affordable—and available—than the official watches? Swatch has the answer: six James Bond-themed watches, each taking its aesthetic inspiration from the title credits and artwork of a different film.

Swatch x 007 'Dr No'

Photo by SWATCH LTD.

Amid speculation that Rami Malek will be revealed as Dr No in No Time To Die, there's renewed focus on James Bond's first film. This watch channels the primary colored simplicity of the artwork of Dr No, before the myth of Bond (and the big budgets) had taken root. There's also something quite satisfying about a watch that just says "No" at every hour. Maybe that's just our worldview.


Swatch x 007 'On Her Majesty's Secret Service'

Photo by SWATCH LTD.

The Bond posters of the Sixties and Seventies owe their signature look to Robert McGinnis. His painted collages of excitement and action, notable for their prominent femmes fatales, are the most memorable of all the Bond posters, and his work was synonymous with energetic, entertaining works wherever it appeared (he illustrated more than 1,200 book covers as well as dozens of film posters). For this watch, Swatch has focussed on the breathless language of the poster for 1969's OHMSS, which proclaimed "Far Up! Far Out! Far More! James Bond is Back!". Interestingly, this is now the second watch dedicated to one of the least memorable Bond movies, after Omega did a 50th-anniversary piece last year. 

Swatch x 007 'Moonraker'

Photo by SWATCH LTD..
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Bond's excursion into space in 1979's Moonraker is commemorated with a watch whose strap and dial share a starlit sky motif, with Hugo Drax's stolen space shuttle crossing front and center. It's arguably the most minimalist of the six designs, in some contrast to the film. Fun fact: Moonraker was the highest-grossing Bond film, taking $210m worldwide, until Goldeneye surpassed it 16 years later. 

Swatch x 007 'Licence To Kill'

Photo by SWATCH LTD.

Bond's only 15-rated movie to date, 1989's Licence To Kill saw him exacting revenge on drug baron Franz Sanchez, against the tropical backdrop of Key West. The film took a darker tone than any Bond movie before, but you wouldn't guess that from this watch, with its pastel-hued motif of palm trees at sunset. Maximum Eighties. 

Swatch x 007 'The World Is Not Enough'

Photo by SWATCH LTD.

The watch produced to go with TWINE is. on the face of it, the grittiest, most tech-y of the six, channeling a retro computer graphics vibe that lends itself nicely to a watch dial. But then you see the strap, with its full-length flame illustration, and it all goes a bit 'novelty shirt at a barbecue'. It's all taken directly from the poster—the issue being that, possibly, the poster wasn't exactly a work of genius to begin with.

Swatch x 007 'Casino Royale'

Photo by SWATCH LTD..

This was a no-brainer: Casino Royale was a breath of fresh air in every sense for the Bond franchise, and that extended to its title graphics, which played heavily on intricate geometric illusions crafted out of the four suit symbols (only three of which get a look-in on the dial—wouldn't it have been nice to have a tiny club-shaped counterweight on the seconds hand?). Still, for less than £75, we shan't be too picky.


Photo by SWATCH LTD.

Here's the final finishing touch to this range: each watch comes packaged in a VHS sized sleeve and box, carefully crafted to resemble actual film packaging. Pretty cool, and nicely executed—just don't get hung up on the fact that for at least three of the six films referenced here, VHS was either non-existent or long since obsolete. (Stop Getting Bond Wrong!)

From: QP Magazine

This story originally appeared on Minor edits have been made by the editors.

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