If You're in the Market for a Pick-up, Ford's Got You Covered

Ford has launched a pre-emptive strike in the looming truck wars with a full slate of its Ranger lineup.

Ford Philippines added the Ranger FX4 model to its slate of pickup trucks at the start of last year, bringing its total pickup variants up to 13. The American carmaker sold a total of 9,767 Rangers in 2020 and over half of those (5,093 units) were 4x4 variants, making it the best-selling 4x4 pickup in the country with a whopping 41 percent market share. This January, Ford Philippines said that it sold 800 units of the Ranger out of 1,720 Ford vehicles sold in the country. That catapults it to the number four spot as the bestselling carmaker in the country, dislodging Suzuki and Hyundai. 

“Our new Ford Ranger lineup will allow us to continue building on our leadership in the pickup segment in the country,” says PK Umashankar, president and managing director, Ford Philippines. “The new Ranger is set to deliver on its promise of functionality and capability while enabling the diverse needs and lifestyles of our customers.” He further added that one out of two Raptor pickups were exported to the Philippines, making the country the biggest top-of-the-line Ranger performance nameplate market.

On Tuesday, Ford Philippines virtually unveiled its refreshed Ranger pickup lineup, with a new design and exterior enhancements across its Ranger XLS, XLT, and Wildtrak variants. The new

Ranger Wildtrak variants feature a new trapezoidal shape grille with Saber accents. It comes with painted gloss black wheels and gloss black accents on its front grille, lower bumper, rear bumper, fog lamp bezel, exterior mirrors, fender grille, sports bar with Saber insert, roof rail, and tailgate handle, as well as new ‘Wildtrak’ decals on the side door and a 3D ‘Wildtrak’ decal on the tailgate. What’s exclusive on the 4x4 Wildtrak variant is the optional power roller shutter, which is an original equipment from Ford.


Ford Ranger XLT 4x2

Photo by Ford Philippines.

The Ranger XLT variant comes with a new front grille with chrome accents and exterior gloss black accents on the front grille, exterior mirrors, door handles, and fog lamp bezel. Ranger XLS variants, on the other hand, come with a new front grille.

Ford Ranger FX4 4x4

Photo by Ford Philippines.
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The new Ranger lineup is Ford’s pre-emptive strike against its rivals, including Isuzu, which is launching the new D-Max early next month, and Nissan, which reportedly plans to introduce its Navara pickup within the year as well.  

Ford Ranger Wildtrak 4X4

Photo by Ford Philippines.

From the range-topping Raptor to the base XLS 4x2 manual, Ford’s pick-up lineup ensures there’s a variant for everyone in the market to choose from. Here are the prices:  

Ranger 2.0L BiTurbo Raptor 4x4 AT


Ranger 2.0L BiTurbo Wildtrak 4x4 AT


Ranger 2.0L Wildtrak 4x2 AT


Ranger 2.2L FX4 4x4 AT



Ranger 2.0L Wildtrak 4x2 MT


Ranger 2.2L FX4 4x4 MT


Ranger 2.2L FX4 4x2 AT


Ranger 2.2L FX4 4x2 MT


Ranger 2.2L XLT 4x2 AT


Ranger 2.2L XLS 4x4 MT



Ranger 2.2L XLT 4x2 MT


Ranger 2.2L XLS 4x2 AT


Ranger 2.2L XLS 4x2 MT


Ford Ranger XLS 4X4

Photo by Ford Philippines.

“Live the Ranger Life will allow us to connect with our customers in a deeper and more emotional way by showcasing how the Ranger enables their passions and goals,” Umashankar adds. “Understanding our customers allows us to deliver the right vehicles that truly meet their needs today and in the future.”

For more information on the new Ford Ranger, visit the Ford Philippines website or a Ford dealership nearest you.


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