Ayala Group's Maxus Philippines Unveils Its First SUV

With 5 new models coming this year, the company says 2021 will be its breakout year.

Maxus Philippines made its first foray into the highly competitive SUV segment at the start of the year with the introduction of the Maxus D60. At a time when the auto industry has been reeling from the negative effects of a contracted market and economy, it also announced that it will be unveiling a total of five new models this year with the next one just weeks away. 

The brand also unveiled the G50 MPV just last October and is showing the market that the brand is one of the most prolific when it comes to bringing in new models in the market. 

Photo by Maxus PH.

As part of the Ayala Group, Maxus PH has been known to always think ahead of the market and will be close to doubling up its current portfolio of five models in the market with four more new models to go this year. The company’s bullish sentiment is not without basis. The market has been showing signs of recovery and is projected to have double-digit growth this year.


The Maxus D60 SUV comes in two variants, the 1.5T Pro and the 1.5T Elite, priced at P1.148 million and P1.258 million, respectively. Both use the same four-cylinder inline 1.5-liter turbocharged gasoline engine coupled with a seven-speed dual clutch automatic transmission and is rated at 169ps power and 250Nm of torque.

The D60 has a number of active and passive safety features, typical of today’s SUVs, including ESP (electronic stabilization program), EPB (electronic parking brake) with auto hold, cruise control, front dual and side airbags, reverse camera, a tire pressure monitoring system, rear park distance control (PDC), and an additional front PDC for the Elite variant. Additionally, with the D60’s Double Layer Welding Technology, the overall strength and quality of its exterior structure is ensured in order to give its customers peace of mind behind the wheel. Surely, the D60 takes safe and solid drives to the Max.

The D60 exterior design comes from what the brand calls the Maxus Tarantula Concept, with its distinctive octagonal front grille and matrix-style full LED headlights and streamer taillights. The Elite variant features an attractive cobweb grille pattern. Both models sport 18-inch alloy wheels. 

Inside, the two variants differ in seating capacities. The 1.5T Pro is a five-seater while the 1.5T Elite is a seven-seater. Both variants have rear air condition vents and an 8-inch infotainment system. The Elite variant has more goodies like keyless entry and push start, leather seats, and power folding side mirrors.

The new Maxus D60 comes in six colors: Competitive Orange and Polar Ash (exclusive to the Elite), Metal Black and Wace Red (exclusive to the Pro), and Warm Argent and Warm White (available for both variants).

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Aside from its highly competitive prices, the Maxus vehicles come with a five-year warranty or 100,000-km program, five-year free Emergency Roadside Assistance (ERA), a Parts Management System that makes sure that parts inventory levels of up to five months, Enhanced Service Quality for onsite and virtual product support and home service or pick-up and delivery; and its low cost of maintenance that makes every Maxus vehicle 22 percent more affordable versus other brands over five years. 

Photo by Maxus PH.

“The Maxus D60 launch is also our way of starting 2021 hopeful and with excitement,” said Felipe Estrella, president of Maxus Philippines. “After a truly difficult 2020, it’s refreshing and encouraging to behold a new, confident-looking SUV taking to the streets claiming the infinitely exciting possibilities the future holds. For us at Maxus Philippines, this future is filled with visions of many Filipinos enjoying their Maxus vehicles, more vehicles to introduce, the expansion of our dealership network, and further innovations in customer care and aftersales services. This means more chances for more Filipinos and their families to experience the three pillars of Maxus in their own lives: Technology, Confidence, and Progress.”


Maxus’ British roots with Leyland Motors comes with over 120 years of European automotive history and influence combined with the production scale and distribution network of the SAIC Group (Shanghai Automobile and Industrial Corporation) puts Maxus in a good position for Ayala to grow the business here in the country. One of China’s largest carmakers, the SAIC Group is ranked by Forbes Magazine as the 10th most powerful automotive company in the world. With a growing portfolio of vehicles, Maxus is in a good position to cater to a wider customer base. It currently has eight dealers, with five more opening this year to serve the market.

To learn more about the D60 and other Maxus vehicles, visit their website


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