Cars

These Are the Most Popular Car Brands, Models, and Vloggers on YouTube

Any guesses?
IMAGE NATHAN VAN EGMOND / UNSPLASH
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Automotive love is extremely subjective. What might get one car lover’s heart racing might just be meh for others. But study a big enough sample and trends emerge, and certain brands and models rise to the top to become some of the world’s most loved, or, at least, garner the most interest. 

Research by Carinsurance.ae has revealed the most popular car manufacturers and models based on search interest on YouTube. Any car lover who has spent time on the world’s leading video streaming platform will tell you that there is no shortage of videos devoted to all things cars, not just from the carmakers themselves, but from hundreds or even thousands of independent automotive content creators.

The study analyzed the search volume of 532 of the world’s most popular car models and 71 of the most popular makes to discover the most loved cars and the earnings of the biggest motoring influencers.

Any guesses for which brands and models came out on top?

Most popular car models on Youtube

For models, if you answered Tesla, you’d be correct. Based on the study, the electric vehicle-maker’s Tesla 3 from billionaire Elon Musk recorded an annual search volume (ASV) of 3.4 million to become the runaway winner for most popular car models based on YouTube searches. The Tesla Roadster came in second with 1.8 million, while the Toyota Supra, the Japanese carmaker’s sports car, follows close behind with 1.7 million.

Also in the top five are Honda Civic (1.48 million) and the Lamborghini Aventador (1.46 million).

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Rounding out the top 10 are the Mazda 3 (1.39 million), the Audi R8 (1.31 million), the BMW i8 (1.3 million) and two other Tesla models: the Model X (1.26 million), and Model S (1.02 million).

Photo by carinsurance.ae.

Most popular car manufacuturers on YouTube

Meanwhile, in terms of brand or vehicle manufacturer, it seems more people have a keen interest in luxury cars. Italian supercar Lamborghini takes the top spot with an ASV of 11.64 million, which is far ahead of number two brand Tesla (9.91 million). Ferrari is third with 4.6 million, followed by BMW (3.36 million), and Audi (1.93 million).

Making it to the top 10 of most popular carmakers on YouTube are Bugatti (1.75 million), Porsche (1.46 million), Mini (1.34 million), Jaguar (1.33 million) and Rolls-Royce 1.24 million).

The implication, it seems, is that a lot of people search for and love to watch the world’s most expensive supercars on YouTube.

Photo by carinsurance.ae.
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Most popular car vloggers on YouTube

Finally, the study also looked at three of the world’s most popular motoring vloggers or influencers and estimated how much they earn per video.

In the top spot is Chris Magello aka ChrisFix, with about 7.83 million subscribers and 348 videos as of this posting. The study estimates Magello earns about $8,594 (P427,900) for each of his videos. 

“For motoring enthusiasts, ChrisFix is a must-follow,” the study says. “His easy-to-follow step-by-step instructional videos help his followers to fix some of the most common problems with their cars, as well as learning how to upgrade different elements.” 

Photo by carinsurance.ae.
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In second place is Alex Hirschi aka Supercar Blondie, who now has about 6.14 million subscribers and has uploaded 305 videos. She earns an estimated $5,280 (P262,875) per video.

“Alex provides a lighthearted and fun insight into the world of luxury cars,” the study says. “Focusing on some of the most weird and wonderful cars out there, this influencer has garnered more than six million subscribers.”

Finally, the third spot is occupied by Doug DeMuro, who currently has 4.04 million subscribers and has made 617 videos. His estimated earnings per video is around $4,664 (P232,200).

“Like Supercar Blondie, Doug DeMuro’s videos often feature luxurious and exotic cars, but he also makes videos reviewing affordable cars, as well as having a little fun in the automotive world.”

Maybe we’re in the wrong industry? 

Carinsurance.ae used a list of 532 of the most popular car models, took the average monthly search volume for each model on YouTube using Ahrefs, and then multiplied it by 12 to estimate an annual figure. Estimated earnings per video are taken from the Influencer Marketing Hub YouTube earnings calculator. The same method was used for car manufacturers, using a list of 71 makes.

 

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Paul John Caña
Associate Editor, Esquire Philippines
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