Tesla—the Trillion-Dollar Company—is Finally in the Philippines
Tesla has officially launched its first showroom in the Philippines, marking a major milestone in the country's journey toward electrified mobility. The new Tesla Experience Centre, located at Uptown Parade, represents the next step in the company’s mission to accelerate the world’s transition to sustainable energy.
Tesla’s arrival in the country comes at a time when Tesla founder Elon Musk’s personal fortune went up to $300 billion and the company’s market cap skyrocketed to over $1 trillion. It also comes just days after Donald Trump won a second term as president of the United States. Musk was a vocal campaign supporter of Trump’s.
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The opening was highlighted by a simple ribbon-cutting ceremony attended by Secretary Frederick Go of the Office of the Special Assistant for Investment and Economic Affairs (OSAPIEA) and Kevin Tan, Executive Vice President and Chief Strategy Officer and newly appointed executive director of Megaworld Corp., Tesla's landlord for this prime showroom location.
Tesla is not only redefining the automotive experience but is also intensifying competition in the electric vehicle (EV) sector, where Chinese brands have already established a strong presence. The American brand’s reputation for high performance, cutting-edge technology, and sustainability places it in a unique position to reshape the future of EVs in the country, while also fostering a competitive, innovation-driven environment in sustainable mobility.
The Tesla Experience Centre in Uptown Parade goes beyond a traditional car showroom. This facility with a minimalist look provides a seamless, one-stop solution for every aspect of EV ownership, including sales, service, and delivery. Customers in the Philippines now have unprecedented access to the renowned Tesla Model Y, touted as the world’s best-selling vehicle in 2023—for both EV and non EV—as well as Model 3, touted the world’s best-selling electric sedan. Both models will be showcased at an exclusive pop-up event at Uptown Mall’s Level One Atrium until November 15, 2024.
Tesla has also launched its Design Studio in the Philippines, enabling buyers to personalize their vehicles' exterior, interior, and features, with vehicles produced to match individual specifications. The first deliveries of the Model 3 and Model Y are set for early 2025, bringing the promise of Tesla ownership closer to Philippine consumers.
Tesla’s pricing in the Philippines
Tesla’s Philippine debut includes an initial two of Tesla’s popular models designed to cater to various needs while promoting a zero-emission lifestyle. The Model Y, which starts at P2.369 million, boasts ultra-responsive dual motors, a spacious interior with up to 2.1 cubic meters of cargo space, and an impressive range of 533 km (WLTP) on a single charge. With a swift acceleration from zero to 100 kph in 3.7 seconds, the Model Y is ideal for both urban commuting and long-distance travel.
Meanwhile, the Model 3, available from P2.109 million features an aerodynamic design, an extended range of 629 km (WLTP), and a zero to 100 kph acceleration time of just 3.1 seconds.
In response to the clamor for infrastructure to support EV adoption in the Philippines, Tesla says it is introducing its fast-charging network in the Philippines, with the first indoor Supercharger station set to open soon at Uptown Mall. The facility features four Superchargers and will offer Tesla owners the convenience of rapid charging with an impressive efficiency of 250 kW. This will allow the Model Y, for example, to charge up to 120 km in just five minutes.
With Supercharging available on a pay-per-use basis at P19 per kWh, a full charge is estimated to cost around P1,140. Tesla’s charging infrastructure, is expected to make long-distance EV travel more feasible for Filipino Tesla owners, enabling reliable access to sustainable transportation across the country. Tesla’s arrival in the Philippines positions it as a formidable player in the country’s growing EV market, where Chinese brands have been quick to establish themselves. The company’s brand loyalty, commitment to innovation, and global expertise in EV technology seem to give it a significant competitive edge though.
In his speech, Secretary Go underscored Tesla’s role in advancing sustainable mobility, saying that Tesla’s entry into the Philippine market marks a monumental step toward a greener, more energy-efficient future and “signals the country’s readiness to embrace world-class EV technology, while offering local consumers more options in the growing electric vehicle space.”
Tan, meanwhile, added that the collaboration reinforces the vision of sustainable development within urban spaces, bringing global innovation to local landscapes.
