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Culture

What's So Unique About Unique: The Rise of a Once-in-a-Lifetime Musical Talent

By Paul John CaƱa
Sep 12, 2018
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In the 2008 film Nick and Norah’s Infinite Playlist, which was based onĀ a novel of the same name by David Levithan and Rachel Cohn,Ā a character named Thom (played by Aaron Yoo)Ā suggests a theory aboutĀ why The Beatles are so successful. Other bands,Ā he says, make songs about sex or pain. But not the Fab Four.

ā€œThey had it all figured out," says Thom. "'I Want to Hold Your Hand', the first single. That’s what everybody wants. They don’t want a 24-hour hump sesh. They don’t want to be married to you for a hundred years. They just want to hold your hand.ā€

PerhapsĀ that's whatĀ was on Unique Salonga’s mind when he came out with ā€œMidnight Skyā€ last July. It was the singer-songwriter’s first single after having divorced fromĀ his band, IV of Spades,Ā of which he was the lead singer.Ā "Midnight Sky" is simple and sappy—steeped in that saccharine sentiment of yearning for love and verbalizing it into the cosmos. In the chorus, he even takes a page out of the Lennon-McCartney songbook: ā€œAnd I will hold your ha-a-a-and / Hold my ha-a-a-andā€¦ā€

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The song has almost 3.2 million views on YouTube and 4.2 million streams on Spotify as of early September. Those numbers are nothing to sneeze at in the landscape of local indie music, which neverĀ lacks in talent but doesn’t always generate bona fide superstarsĀ who cross over to the mainstream. With a loyal fanbase andĀ his critically acclaimed solo debut album Grandma, Salonga—or simply UNIQUE, as heĀ styles himself—is showing signs of that superstardom at just all of 18 years old.

ā€œIsang beses pinakinig sa 'kin ng tatay ko 'yung Beatles. Paulit-ulit ko na siyang pinapakinggan. Tapos tumatawa ako mag-isa sa kwarto kasi tuwang-tuwa ako. Tapos ayun na.ā€

Boy Wonder

When GrandmaĀ was released onĀ streamingĀ platformsĀ in earlyĀ August, the response was overwhelming. It was met with near-universal acclaim. Former Rivermaya vocalist Rico Blanco—who knows a thing or two about saying goodbye toĀ a band—called it ā€œbrilliant.ā€ Quest calledĀ UniqueĀ a ā€œonce-in-a-generationā€ artist. BP Valenzuela said the album was ā€œreally good,ā€ and Reese Lansangan said one of the songs in the album, ā€œOzone,ā€ gave her goosebumps.

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The album itself is a technical and creative achievement—one that seemsĀ even more remarkable when you consider that the mind and heart from which it sprung was brought into this world in the year of our Lord 2000. But UniqueĀ will tell you himself he’s had enough of people'sĀ shock and disbelief.

ā€œAng weird lang, kasi parang ageist masyado,ā€ says Unique. ā€œPorke bata hindi na pwede maging magaling? So ā€˜pag matanda dapat magaling ka na?"

His manager, 31-year-old Kean Cipriano, saysĀ he knew there was something special about UniqueĀ immediately.Ā Cipriano owns the indie label O/C Records, which produced and releasedĀ Grandma. He also happens to beĀ the vocalist and frontman of Callalily and a 13-year veteran of the local music business. He says he knows talent when he sees it.

ā€œMay kagat yung bata.Ā Umpisa pa lang," says Cipriano. "He knows what he’s doing. That’s very rare. And at the age of 18, he knows what he wants to do and what he wants to hear.ā€

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Unique is wearing a black, long-sleeved pullover and a newsboy cap, which he tosses to one side when it’s time to pose for the camera. At first, he seems eager to talk, but in actual conversation, heĀ is soft-spoken; his words thoughtful and measured.

ā€œThis feels awkward,ā€ he says. HeĀ isn't comfortable with this part of being a celebrity—the interviews and the dealing-with-the-press. ā€œHindi ako sanay sa mga tao. Hindi rin ako sanay makipag-usap."

But he's hadĀ a few years with IV of Spades to acclimatize to the fame—surely he knows the drill by now? ā€œHindi pa rin talaga ako nasasanay,ā€ he says. ā€œMarunong naman pero hindi ko maiwasang hindi... Kinakabahan ako.ā€

To put him at ease, we talk about his childhood, which, when you think about it, really isn'tĀ very long ago. Unique is his given name, and he grew upĀ aroundĀ music.Ā His parentsĀ exposed him to The Beatles early on, and like millions of others, he found himself jamming to songs like ā€œTwist and Shoutā€ and ā€œAnd I Love Herā€, as early as six years old.

ā€œIsang beses pinakinig sa 'kin ng tatay ko 'yung Beatles,ā€ he says. ā€œPaulit-ulit ko na siyang pinapakinggan. Tapos tumatawa ako mag-isa sa kwarto kasi tuwang-tuwa ako. Tapos ayun na.ā€

Later, Unique would join forces with three otherĀ musicians to unleashĀ a brand of '60s and '70s-tinged pop music to an entirely new generation of music fans. They called themselves IV of Spades, and by now, their saga is well-documented.

What’s less clear are the circumstances behindĀ Unique's abrupt decision to leave the band last May. I knew better than to ask.Ā HeĀ obviouslyĀ has his reasons. But he does, for a while, look back at those days. ā€œMasaya kasi nagka-panahon ako na makasama sila.Ā Naging parte ako ng Spades kahit papaano. Tapos ngayon, mas nagagawa ko 'yung gusto ko."

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Your Grandmother's Music

Barely three months after calling it quits, Unique came out withĀ Grandma. Some may say it was too soon, butĀ he couldn't help that he had a ton of material pre-written and ready to go.

ā€œAkala nila mabilis 'yung proseso, pero siguro mga nasa 30 percent ng album,Ā dati pang kanta,ā€ he says.

The remaining 70 percent of GrandmaĀ was either easy orĀ difficult,Ā depending on whether or not the gods of inspiration came a-knocking. Some songsĀ were finished in one sitting, whileĀ others tested his patience. He had to force himself to complete some songs, whileĀ others practically wrote themselves.

ā€œMas madalas ako (mag-start) sa melody,ā€ he says. That is, with the exception ofĀ ā€œOzone,ā€ aĀ retelling ofĀ the horrific disco tragedyĀ of 1996, set to finger-snapping mid-tempo music. ā€œSinulat ko talaga siya na istorya, hanggang sa mabawasan siya, naging tula, tapos naging lyrics, tapos nagkaroon siya ng melody.ā€

While Cipriano co-produced the album with the help of a creative team of engineers and musicians, theĀ Unique himself maintainedĀ creative vision. ā€œNagbabatuhan kami,"Ā he says.Ā "Pero nasa akin 'yung huling decision.ā€

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"That’s very rare. At the age of 18, he knows what he wants to do and what he wants to hear."

Cipriano says he was immediately impressed with his ward’s songwriting skills. But because UniqueĀ is a solo artist, the manager brought in familiar names like Wendell Garcia and Rommel Dela Cruz to help complete the sound for the album.

ā€œWe made a demo, here in the office, of every song—except for the ones na nasa Soundcloud,ā€ he says. ā€œFor ā€˜Cha-Ching,’ for example, three drummers entered the recording studio, because we just couldn’t get what we wanted. We were very particular about the ā€˜sound’ that we were looking for in each and every track.ā€

The result speaks for itself. To listen to Grandma is to experience the work of a mature and accomplished musician hitting his creative stride. Songs like ā€œJulesā€ and ā€œI’ll Break Your Little Heartā€ are Beatles-esque, and clear aboutĀ Unique’s '60s and '70s influences. (And yes,Ā he confirms, "Jules" is based on a real person). ā€œCha-Chingā€ is, as the name implies, about money—and that’s all he'll say about it.

Meanwhile, ā€œSino,ā€ can be interpreted two ways. ā€œIt’s a love story. Tungkol siya sa isang lalaking hindi alam kung sino 'yung pipiliin niya. Pwede rin tungkol sa isang lalaki na…parang bato. Hindi niya nakikita 'yung mga tao sa paligid niya na nandiyan lang para sa kanya. Pwede ring ganun.ā€

ā€œMidnight Skyā€ā€”his ā€œI Want to Hold You Handā€ song—was written one night outside his house. The arrangement is sparse and no-nonsense—just a tender love song by aĀ guy strumming his electric guitar.

Flying Solo

It might be too soon to declare Grandma as the defining album of 2018, but with widespread praise for it from industry players and OPM fans, it’s on its way. And while Unique still has his naysayers, he says he understands and appreciates them.

ā€œOkay lang sa akin. Kasi doon ako natututo, sa ibang boses ng tao. Doon din ako kumukuha ng ibang idea kung okay ba 'yung ginawa ko. So 'pag gumawa ulit ako ng ibang kanta, alam ko nang gagawin ko. Pero hindi ako naka base sa kanila. Parang may nakikita lang ako na, ā€˜Uy, tama to.’ Hindi naman ako parang cynical na, ā€˜Uy hindi, artist ako e.’"

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On September 29, Unique will take the stage at the Kia TheaterĀ for his first-ever solo show, which also serves as the grand launch of Grandma. Cipriano promises a memorable show, but Unique just hopesĀ people will like it. ā€œSana matuwa sila.Ā 'Yun lang.ā€

Looking atĀ him now, Unique appears to be aĀ teenager goofing around and having the time of his life.Ā But that youth belies a struggle of adjustingĀ toĀ fame and striking out on his own.

ā€œOkay naman ako,ā€ he says. ā€œStressed lang, kasi ang hirap mag-adjust. Parang nanggaling ka sa dating banda na may kasama, tapos naging ganito ka, mag-isa ka nalang. Lahat binabato sa 'yo. Parang wala ka nang kasama.ā€

But his manager will be there to guide him through the growing pains. ā€œI just want him to do whatever he wants,ā€ says Cipriano. ā€œDish out his art. I’d definitely help him get the music out there. I want him to be able to tell his stories through his live performances.ā€

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Unique hasĀ no regrets. Where heĀ is now is the result of where he’s been and what he’s done. HeĀ says he’s learned a lot from frontingĀ IV of Spades, and that he’s just grateful for his time with the band. But now, there are more songs to make—music toĀ call forth fromĀ his mind, from his heart, from his soul.Ā He'llĀ share them with the world soon enough.

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