Instagram, TikTok, and Facebook Support Social Media Challenge for World Mental Health Day

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In the Worst Year Ever, World Mental Health Day, which happens tomorrow, October 10, is more important than ever. Around the world, the ill effects of the global pandemic on mental well-being are being felt more keenly by more people. Depression, anxiety, and worry build when thoughts about health safety, job security, and reduced access to family, friends, and the community, arise. 


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In particular, the workplace has become a battlefield for the mind as people contend with burnout caused by the never-ending pressure to perform well, lest they get laid off. Everyday interactions with co-workers and bosses, once considered as nothing more than communication, are now also colored with dark thoughts, an extra seasoning of paranoia and doubt to add to all the things polluting the brain.

How to Join the MoveforMentalHealth Challenge

To drive attention to the direness of the situation, a global social media challenge, calling for greater investments and broader conversations about mental health, is being launched. 

Announced in a joint communication by the World Health Organization, United for Global Mental Health, and the World Federation for Mental Health, the #MoveforMentalHealth challenge asks you to post videos showing what you do to manage your mental health. 

These can be, as WHO suggests, content like “dancing, walking, doing yoga, cooking, painting,” or any activity, really, that supports mental well-being. Content can be posted on TikTok, Instagram, or Facebook, all of which support the global challenge, with the hashtag #MoveForMentalHealth. 


Why Talking About Mental Health Is Important

Why do you need to do this? The massive burden of mental health continues to grow and is only being magnified by the pandemic. However, according to WHO, “countries spend on average only two percent of their health budgets on mental health.” 

“Our world wasn’t set up to respond to the growing mental health needs before COVID-19, and it certainly isn’t now. That’s why now more than ever we need the world to move for mental health, and as individuals, communities, businesses, governments, and funders we must prioritize action on, and investment in mental health,” explains Elisha London, CEO and founder of United for Global Mental Health.

Consider, too, the following statistics, as reported by WHO:

  • Close to one billion people globally have a mental disorder. 
  • People with severe mental disorders tend to die 10 to 20 years earlier than the general population
  • Suicide is claiming the lives of close to 800,000 people every year or one person every 40 seconds.  
  • Suicide is the second-leading cause of death for young people aged 15 to 29 years.


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There are a great many concerns today but addressing mental health, through increased investment and open conversation, deserves prime space on the top of the world’s (and your) to-do list. Reach out by joining the #MoveForMentalHealth challenge on social media.

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